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Notes from a decorator network learning to talk like a software company.

What we ship, what we measure, what we'd do differently. Mostly aimed at brands deciding whether merch is worth the operational headache (it isn't — that's the point).

May 4, 2026 pipeline · specs · how-it-works

The 60-second pipeline: from logo to live merch storefront

What happens between dropping your SVG and getting a working e-commerce site on a custom subdomain — without holding inventory, without hiring a vendor, without picking a Shopify theme.
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Apr 29, 2026 brand-building · go-to-market

Why 'merch later' is the most expensive decision a new brand makes

Skipping a merch program at launch isn't free — it costs you the cheapest acquisition channel you'll ever have, plus the recurring brand impressions every shipped order generates.
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Notes from a decorator network learning to talk like a software company.

The 60-second pipeline: from logo to live merch storefront

Why 'merch later' is the most expensive decision a new brand makes